UK sales of scented candles soar as Covid restrictions tighten

Britons buying more premium food but Kantar says there is no evidence of stockpiling

Sales of scented candles and retailers’ premium food ranges have soared as cold weather and coronavirus restrictions encourage Britons to hunker down for winter.

While the tightening of government rules has not led to a repeat of the stockpiling in the spring, they are still having a big impact on shoppers’ mindsets. Sales of scented candles, potpourri and essential oils for diffusers jumped 29% in October, according to the research group Kantar, while shoppers spent £56m more on premium own-label food and drink brands during the month.

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