Cristiano Ronaldo has entered the artificial intelligence sector through a new stake in Perplexity AI.
The move links one of the world’s most recognisable sports figures with a rapidly expanding search company that is positioning itself as a major challenger in the race for more conversational and efficient digital discovery tools.
Perplexity announced the partnership on Thursday, confirming both the investment and a sponsorship arrangement that introduces a new interactive fan hub on its platform.
Perplexity pushes deeper into next-generation search
Perplexity AI, founded in 2022, has risen quickly within the competitive field of AI search.
The San Francisco-based company is developing alternative models to traditional search engines by focusing on direct, conversational responses and simplified information delivery.
Its growth reflects rising demand for tools that provide faster, more intuitive answers instead of long lists of links.
The company reached a valuation of $20 billion in a September funding round.
It has expanded enterprise tools, increased its paid subscription offerings and pushed into new international markets as part of its strategy to widen adoption.
The launch of an interactive fan area connected to Ronaldo forms part of this broader effort to enhance engagement across regions where digital communities are growing rapidly.
Ronaldo’s involvement gives Perplexity a prominent backer at a time when the AI search market is expanding.
The size of his stake and financial terms were not disclosed, but the move represents his most visible investment so far.
The footballer, currently based in Saudi Arabia, has a net worth of about $1.4 billion.
Until now, his portfolio has focused mainly on ventures in Portugal, including gyms, a media business, a hotel chain and the 2024 acquisition of the Lisboa Racket Centre.
His entry into AI suggests a growing interest in sectors that are shaping global technology trends.
Sponsorship deal aims to build brand presence
Alongside the investment, Perplexity and Ronaldo agreed to a global sponsorship arrangement.
To support the collaboration, the platform introduced a dedicated section on its search engine where fans can engage with content linked to the footballer.
The hub is part of Perplexity’s efforts to attract new users and strengthen its brand presence at a time when AI companies are competing for wider visibility.
Although the financial structure of the sponsorship was not shared, the partnership provides Perplexity with an opportunity to reach audiences that may be new to AI-driven search tools.
The company continues to position itself as an alternative to dominant providers by emphasising speed, clarity and accessible responses.
The announcement comes soon after Ronaldo’s recent visit to Washington, where he met US President Donald Trump.
The meeting gained widespread online attention after Trump posted a video of the pair together, prompting speculation across social media about possible commercial connections. Neither side shared details of what was discussed.
The visibility generated by the meeting has helped fuel public interest in Ronaldo’s activities, and the timing of the Perplexity partnership has drawn further attention to the company’s expanding profile.
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